Think social media is enough? Sure with Facebook boasting over 1 billion active users, and Twitter boasting 255 million, it's tempting to believe that social media is the most effective way to reach the your customer base. What isn't so commonly shared is the figures on email usage...
billion of us used email accounts in 2016. So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.
Are you making the most of this reach?
% of email gets delivered to the intended recipients inbox, whereas only 2% of your Facebook fans see your posts on average.
Are your customers getting your messagess?
% is the average click through rate on an email. This is approximately 6 times higher than a tweet or Facebook post.
Are you writing your campaigns to maximise click through rates?